NELO

Visual Identity & Broadcast Assets

NeLo is a professional Rainbow 6 Siege player and a world champion. His brand needed to feature a logo that reflects his personality and his already-established identity as a pro player. Building on this, the ideal logo would be one that encompasses both his name and his shark mascot, but in such a manner that the two elements could be separated and function independently as well.

To further strengthen his brand, all existing social and broadcast assets would need to be redesigned to match his sharp new look.

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BRANDMARKS

I explored different shark concepts, styles and text combinations. If the logo and name needed to be able to function separately, it made more sense to use a full body shark or perhaps a fin. However, the client was leaning towards a shark head and I needed to find a way to balance this design without using text as an anchor.

I took inspiration from some Japanese wave logos and this direction ended up working really well. The wave and shark blend together in a natural way, and the wave compliments the curve and motion of the shark.

Final logo and variants

BROADCAST ASSETS

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The same shark and wave theme, with neLo’s trademark lime accent, was applied to all of his broadcast graphics for Twitch and YouTube. This was also an opportunity to showcase the fun side of his character, with designs like a snoozing shark offline screen and a complimentary set of Twitch emotes. This included an additional girlfriend shark emote as a surprise, as his girlfriend had been quite involved throughout the design process and was very supportive. Seeing their happy reactions on Twitter was heart-warming.

Intermission screen and webcam box

Twitch profile and emotes

NELO

Visual Identity & Broadcast Assets

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DESIGNER: Inny Goossens

CLIENT: NELO

AGENCY: DLC Studios

SOFTWARE & TOOLS:

WFH LEAGUE S2 Posters

TENSTAR Visual Identity

CREATIVE DIRECTOR: Sammy Lam